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   School Based Enterprise Market Research Project
                                                                       By: Jordan Whittecar

Project at a Glance : 

This project challenges students to consider various stakeholders while deciding what new items should be added to the school store.   

Driving Question:
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What non-food items is the Cats Corner missing?             

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Standards:
  • Attitude & Work Habits
  • Interpersonal Skills
  • Dependability & Reliability
Team / Culture Building:
  • Students will be in teams of 4-6 based on observations made over of the trimester.
  • Students designed Mood Boards ​​
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Entry Event:
  • Students unwrapped presents with fidget tools and new green Wildcats t-shirts.
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Stakeholders:
  • Local community members
  • Customers
  • Jenison staff and students
  • Mrs. Whittecar - educator
  • Parents
  • Exchange Students
  • Alumni of Jenison Schools
Empathy Building:
  • Create Empathy Maps for various stakeholders.
Inquiry / Need to Knows:
  • Customer Profile
  • Need to Knows list
  • Stakeholder Map
  • Interviews with current students and staff
  • Business Tours (Meijer)
  • Focus Group
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Incubation:
  • The class uses food to relate to relates  marketing content in several areas.
  • Tech tools like Polleverywhere, Kahoot, Canva, etc.
  • Engage with different brands or other businesses.
  • Idea Quota​​
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  • Mind Mapping
Checking in:
  • Informal check ins with  small group meetings or 1-on-1s on a weekly basis.
  • Warm-up questions or exit tickets daily
  • Verbal check-ins
  • Students will  fill out Project Management documents like a “Status Report”.

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Solution Building:
  • 100 Ideas
  • NUF Test
  • Dot Voting
  • Anti-Problem
Critique and Revision: 
  • Critical Friends​
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  • I Like, I Wonder ​feedback
  • Student Shout Outs by name
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Authentic Audience:
  • Jenison Students
  • Jenison Staff
  • Community Members
  • Parents
Final Presentation:
  • Students will choose their partners, choose their business, and how they’d like to visually present their information.​
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​Click here for teacher's full plan.

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Reflection and Feedback:
  • DECA rubric
  • Authentic audience will give verbal feedback after presentation. 
  • Pluses and Deltas
  • Students will do Peer Chats using rubric​
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  • Retrospective Board

Click here for the teacher's Journey through PBL on Padlet . . .

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Meet the Educator:
Jordan Whittecar teaches Business and Marketing classes at Jenison High School in Jenison, MI, as well as serves on the Michigan Marketing Educators Board and is a DECA Advisor. 

     "Students find value in their education when they are doing something that means something and that what PBL does."
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  • Home
  • Who We Are
  • PBL Experiences
    • ELE PBL Experiences
    • MS PBL Experiences
    • HS PBL Experiences
  • Resources
  • Protocol Examples
  • Community / Industry Partners
    • WM Design Prize Company Template