School Based Enterprise Market Research Project
                                                                       By: Jordan Whittecar

Project at a Glance : 

This project challenges students to consider various stakeholders while deciding what new items should be added to the school store.   

Driving Question:
​
​What non-food items is the Cats Corner missing?             

Standards:

• Attitude & Work Habits
• Interpersonal Skills
• Dependability & Reliability

Team / Culture Building:

• Students will be in teams of 4-6 based on observations made over of the trimester.
• Students designed Mood Boards ​​

Entry Event:

• Students unwrapped presents with fidget tools and new green Wildcats t-shirts.

Stakeholders:

• Local community members
• Customers
• Jenison staff and students
• Mrs. Whittecar - educator
• Parents
• Exchange Students
• Alumni of Jenison Schools

Empathy Building:

• Create Empathy Maps for various stakeholders.

Inquiry / Need to Knows:

• Customer Profile
• Need to Knows list
• Stakeholder Map
• Interviews with current students and staff
• Business Tours (Meijer)
• Focus Group

Incubation:

• The class uses food to relate to relates  marketing content in several areas.
• Tech tools like Polleverywhere, Kahoot, Canva, etc.
• Engage with different brands or other businesses.
• Idea Quota​​

• Mind Mapping

Checking in:

• Informal check ins with  small group meetings or 1-on-1s on a weekly basis.
• Warm-up questions or exit tickets daily
• Verbal check-ins
• Students will  fill out Project Management documents like a “Status Report”.

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Solution Building:

• 100 Ideas
• NUF Test
• Dot Voting
• Anti-Problem

Critique and Revision: 

• Critical Friends​

• I Like, I Wonder ​feedback
• Student Shout Outs by name

Authentic Audience:

• Jenison Students
• Jenison Staff
• Community Members
• Parents

Final Presentation:

• Students will choose their partners, choose their business, and how they’d like to visually present their information.​

​Click here for teacher's full plan.

​Reflection and Feedback:

• DECA rubric
• Authentic audience will give verbal feedback after presentation. 
• Pluses and Deltas
• Students will do Peer Chats using rubric​

• Retrospective Board

Click here for the teacher's Journey through PBL on Padlet . . .

Meet the Educator:
Jordan Whittecar teaches Business and Marketing classes at Jenison High School in Jenison, MI, as well as serves on the Michigan Marketing Educators Board and is a DECA Advisor. 

     "Students find value in their education when they are doing something that means something and that what PBL does."