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Protocol Overview and Instructions: 
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The Empathy Map is a tool for emphatic target group analysis and helps users to perceive their own feelings better and to empathize with their own actions. The aim is to gain a deep insight into potential users by answering as many open WH questions as possible. Each interview or each test can be documented individually with an Empathy Map, in order to be able to create a persona from the findings.

Empathy Map Protocol Template

Empathy Map Directions
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Educator Thoughts:

The strategy went well. It is interesting having the students run through the protocol prior to any knowledge. Then after hearing more from the client and having more information allowed them to grow and develop ideas. Overall, I was really pleased with how they embraced it.
What was Challenging? Pushing the students to take a ‘Deep Dive’ further into it, rather than staying comfortable at ‘sea level’.
Where did I find success? The genuine interest and excitement of the students and client alike to be able to make this a reality. The overall energy of the group helps move the project in a positive forward motion.

"I love when students take their natural skills and talents like illustration and have fun with making an Empathy Map even better!"​

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Student Quotes:
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"I like how we have been able to bring our ideas to the table and help transform a professional space"

"It really helps the experience when everyone can break it down into smaller pieces and explore"

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Meet the Educator:

Hello, my name is James Larsen and for the past 16 years I have taught Printing and Graphics at the Careerline Tech Center. Since 2013, I have been actively involved with futurePREP’d including… IChallengeU, Unite4Insight, FUZE, the Academy and Summer Career Camp. As someone who teaches in a creative field, I absolutely love design thinking. Over the years
I have been able to have many of my students pair up and work with local business, companies and organization and experience the reward of PBL and and the creative process.
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     "I love the being able to take a ‘Deep Dive’ into the ‘why’ of new projects using Design Thinking. Each stage offers new protocols and possibilities that make Design Thinking and PBL projects always exciting."