School Store Marketing- Hawks Landing 
By:  Madeline Gentile

Project at a Glance :

School store marketing students will address the problem of high school students not patronizing the school store. 

Driving Question:

How can we create student interest in the school store? ​                    

Standards:

• Collaboration Skills 
• Communication Skills 
• Problem Solving 

 ​Team / Culture Building:

• Hopes, Fears, and Norms
• Creative DNA ​​

Entry Event:

• Students will either do a scavenger hunt around the school store or take a field trip to visit another school store.

Stakeholders:

• High School Students 
• School Store Marketing Class 
• Teachers
• Administrators

Empathy Building:

• Empathy Map 
• Pain/Gain Map

Inquiry / Need to Knows:

• Rip, Slap, Pass 

• Interviews​

• Need to Know protocol

Incubation:

• Show examples of crazy ideas, help students think outside of the box, give plenty of time to brainstorm, and encourage creativity. 
• Use the Idea Quota protocol to generate at least 100 solution ideas.
• Mind Mapping​

Checking in:

•  Check ins will happen frequently to make sure students are understanding the driving question and working towards their solution.
• Think-Pair-Share
• Reflection
• Related & Unrelated questions​

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Solution Building:

• Gallery Walk 
• Elevator Pitches  
• Filtering and Objectives 
• $100 Test

Critique and Revision: 

• Dot Voting
• Elevator Pitches 
• Critical Friends 
• I Like, I Wish, What if​

Authentic Audience:

• Grade level representatives 
• School store marketing students 
• Teachers and Club representatives 

Final Presentation:

• Presentation/Pitch will include visuals and potentially social media.

Click here for teacher's full plan.

​Reflection and Feedback:

• Two Stars & A Wish​
• Create a rubric based on the NUF Test

• Start, Stop, Continue 
• Think-Pair-Share 
• Pluses & Deltas​

Click here for the teacher's Journey through PBL on Padlet . . .

Meet the Educator:

​Madeline Gentile is the Work Based Learning Advisor, oversees the Co-Op program, and teaches various business classes at Hamilton High School.

​     "Trust the process."