Reimagining Eagles Landing
By:  Jenn Lanphear

Project at a Glance :

This year I am taking over our school store (Eagles Landing). I think it is a great opportunity to look at some new ideas for what this store can offer, how we can advertise, and how we can get more input from students, staff and community members for what it looks like. This project will take about 2-3 weeks with revisits throughout the school year.

Driving Question:

How can we make Eagles Landing a place that meets the needs of students and community members?

Standards:

• Skills in: selling, marketing, advertising, social media, research, organization

Team / Culture Building:

• Enneagram test: what’s your number and how does that impact how you work with others ​
• Hopes, Fears, Norms
• Teams can be built around interests in different aspects of the store (website, product design, store layout, social media, etc.)

Entry Event:

• Opening day tour of Eagles Landing: Students looked at what was new and the available space. 

Stakeholders:

• All Students & Staff of HPS
• Alumni & Community members
•  Administration
• Local Businesses

Empathy Building:

• Stakeholders Map
• Reach out to different groups to find out their thoughts about the current Eagles Landing​ ​

• Interview students about likes/dislikes of Eagles Landing
• Bring in a panel to ask questions

Inquiry / Need to Knows:

• Need to Know activity with sticky notes
• Mood Board
• Speedboat

Gaining Insights:

• It was determined that students and teachers were going to be the current focus. Surveys were created to gain insight.
• Inventory and artifact analysis of current items sold was taken
• Some students visited other school stores for inspiration

Incubation:

• Idea Quota (product, operations, marketing)​​

Ideas for each committee

• Rule of Thirds: Obvious, crazy, breakthrough
• Subtract Something: What if we didn't sell __________?
• New and Novel: How could we achieve the breakthrough?​

Checking in

• Daily check-ins
• Elevator pitches
• Rotate through the groups so students can see what other groups are developing

Work schedule in the store

• Have some stakeholders stop in to see the students' progress​

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Solution Building:

• NUF Test
• Pitch ideas to stakeholders
• Determine if ideas make sense cost wise
• Dot Voting
• Seeking skeptics​​

Critique and Revision: 

• Using cost analysis and also information from stakeholders, students made changes throughout the year
  
• Students looked at sales and put out surveys to see if customers are happy with added products/changes 

Authentic Audience:

• Students and Community​
• Sales

Solution Examples:

• Purchasing Committee: Decided to sell candy, popcorn, slurpies, and Dippin Dots as they were the top sellers. ​

Website for online orders

• Creation of online sales and donations form​

• New Inventory System​
• Creation of store maintenance committee

Click here for teacher's full plan.

​Reflection and Feedback:

• Authentic audiences will be "presented" to via the new website, social media, product and store layout
• Surveys
• Sales
• The "temperature" of the school
• Are the students happy with the changes?
• Do the students feel like they "own" this store?

Click here for the teacher's Journey through PBL on Padlet . . .

Meet the Educator:

​Jenn Lanphear is a business teacher at Hudsonville High School. She teaches a wide range of business classes including Sports Marketing, Intro to Business, Entrepreneurship, Financial Management and Accounting.
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          "I love that teaching business classes allows me the opportunity to incorporate PBL into my classes every trimester. These projects allow students to have authentic experiences with authentic audiences that have real world applications."