Intro to Entrepeneurship
By:  Amanda Schuster

Project at a Glance :

This project is for an 11th and 12th grade entrepreneurship class. Students will investigate entrepreneurship through interviews, a panel, and research. We will be traveling downtown Holland to the Farmer’s Market to interview small businesses and we will be talking to the stakeholders (SCORE and Lakeshore Advantage).  They will be presenting a brochure that they made for their stakeholder that describes entrepreneurship.  ​
 
Driving Question:

How can we inform aspiring entrepreneurs about what it takes to be an entrepreneur and the resources that are available?

Standards:

• CTE Competency Standards - B1, B7, B8, C1 and the Career Ready Practices​

Team / Culture Building

• Hopes, Fears, and Norms​
• Creative DNA assessment

​Entry Event:

• Fish Bowl activity​

Stakeholders:

• Aspiring entrepreneurs
  
• Lakeshore Advantage
  
• SCORE - Service Corps of Retired Executives
  
• Consumers

 Empathy Building:

• Stakeholder Map
• Create an Empathy Map for Business Partner and Aspiring Entrepreneurs​

Inquiry / Need to Knows:

• Use the Need to know protocol
• Interview panel
• Conduct Field Interviews
• Outside Inspiration
• What? So what? Now what?
• Revisit Need to Know list

Incubation:

• 100 ideas​​

• Brain Teasers

Checking in:

• Daily check ins
• Conferences with groups
• Reflect on Need to Know list

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Solution Building:

• Revisit Driving question
• Affinity Map
• Dot Voting​

• Yes, and Can It?
• Play Miniature golf or frisbee golf and determine best 9 ideas

Critique and Revision: 

• Storyboarding ​activity
• Critical Friends with a team from a different company.

Authentic Audience:

• Members of Lakeshore Advantage​​

• SCORE Members

Final Presentation:

• Present Pitch/Prototypes  via Teams or in person at the CTC.

Click here for teacher's full plan.

​Reflection and Feedback:

• Rubric used at CTC pitch​
• Discussion, read rubric and listen to authentic audience, and use the Skills4Success Reflection Personal Accountability standard for feedback.

Click here for the teacher's Journey through PBL on Padlet . . .

Meet the Educator:

Amanda Schuster is an adjunct faculty member at Muskegon Community College and has been teaching Entrepreneurship to 11th & 12th graders at Careerline Tech Center in Holland, MI for 14 years. 

     “PBL helps me to take my real-world curriculum and make it even more engaging and allows students to take ownership of their learning.”